Local shops and businesses are often the biggest winners when cycling is enabled in our communities.
Clear evidence from across the UK and globally shows local residents travelling by bike spend more and do so more frequently than car-drivers.
This is despite the fact that local businesses typically significantly overestimate how much of their custom is arriving by car.
Employers large and small are now calling for more kerb protected cycle tracks across the UK.
It is on our local high streets, where businesses most need council support that we need to provide both secure bicycle parking and safe cycle tracks.